Chasing memes

Google Search Trends is a fabulous instrument for observing ‘physics-like’ regularities in our communal intercourse. I saw the tool, and thought of phenomena defined over P-worlds, and immediately inferred that there would be search terms, which alone or in conjunction with others, would give away physics-like regularity defined over P-worlds. (This is what Kelso is after too). So I started trying to think of pairs of search terms that would reveal oscillation.

But before I could find any oscillating pairs, I realized that the tool offered several sample pairings. I hadn’t noticed this tutorial level before. Sure enough, they were looking for regularity, for physics-like structures. “Tax forms” vs “Tax examption” shows a nice clear periodic structure.

But then I thought, one might find these in unexpected places. The tax example is transparent. We know the means of propagation. I then did a search for ‘Freud’ vs ‘Jung’. This was very interesting.

Plot of the number of times people searched for freud and for jung over several years

Jung is constant, but the time series for Freud appears almost periodic. Not in a simple Fourier sense, but we know enough of time series and dynamics to recognize structure. That pseudo-period is from an interestingly constrained dynamic. What’s going on here?